Case Studies

Case Study

Breakaway Music Festival

Live Events & Brand Partnership

Breakaway Music Festival is the nation's leading independent touring music festival — bringing premium, Coachella-style experiences to college markets across the US at a price point students can actually afford. Founded in 2016, Breakaway now tours 30+ college campuses annually, hosts over 100,000 students and young professionals each year, and has signed with CAA for international expansion.

The Wharton Music Business Club partnered with Breakaway to support their push into the Philadelphia market. Our team activated on Penn's campus to build awareness and drive ticket sales for the festival — running grassroots outreach, student engagement campaigns, and on-the-ground promotion across one of the country's most competitive college markets.

For our members, it was real work with a real brand. The kind of hands-on experience that bridges the gap between the classroom and the industry.

What we did